A high-quality business sign makes a huge difference in the perception of a brand. It is often the first impression a potential customer has of your company. A study conducted by BrandSpark and Better Homes and Gardens found that 41% of customers made judgments about the quality of a business based on its signs. A well-designed, clearly visible sign will attract them and encourage them to stop in.
Whether it’s a quaint little sign swinging above the door of a bakery or a bold, illuminated billboard atop a skyscraper, every outdoor sign is a critical cog in the machine of branding and marketing. Ultimately, it’s not just about creating visibility or attracting customers; it’s about telling a story and establishing brand identity.
In addition to helping people find your business, a great sign can also communicate your values and establish trust. For example, a bakery sign featuring a beautiful bouquet of flowers and a stack of mouthwatering pastries conveys the idea that you offer quality products at a fair price. Similarly, a law firm’s sign might use subdued colors and professional fonts to express its seriousness and reputation. The process of sign design blends creativity with psychological insights to create signs that grab attention and convey a message effectively.
Outdoor signs can be used to announce the presence of a new restaurant, shop or service in the neighborhood, or they can be designed to highlight special offerings or discounts. In this way, they can increase the number of people that walk into your business and drive foot traffic to nearby locations. In addition to the obvious benefits of increased revenue, this type of targeted advertising can also help you reach out to your niche customer base, which may otherwise be difficult to reach.
When designing your storefront outdoor sign, you should consider the size, placement and materials of the sign to make sure it is relevant to your target audience. For example, a large sign on a busy street like Lancaster Ave in Exton PA is ideal for attracting attention of motorists driving by. A smaller sign in a narrow sidewalk space, on the other hand, can be easily missed by passersby.
Choosing the right material is also crucial to the longevity and visual appeal of your sign. Lower-quality materials can be cheaper upfront but will deteriorate faster, leading to increased maintenance costs and reduced lifespan. In contrast, higher-quality materials are more expensive but will stand the test of time and provide a better return on investment in the long run. A sign company will be able to help you choose the best material for your business sign while keeping within your budgetary constraints.
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